Resume
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Ethofy - 2007 to Present
Creative Director
Develop design strategies and branding for Ethofy’s web-based software platform and service collateral. Produce creative output for web, print and flash collateral for multi-channel marketing campaigns—ensuring quality and meeting messaging objectives. Manage contract designers and flash developers providing creative direction and team leadership.
• Assessed creative needs and developed agency-level design for large accounts such as Microsoft, IBM and Toshiba—collaborated closely with client contacts and managed creative process from idea generation, to timeline development and final execution.
• Collaborated with multiple teams to ensure brand alignment with top-tier partner companies; met tight deadlines and strict design guidelines.
• Worked closely with developers to create web interface design—optimizing user experience.
• Initiated a design education program and mentored in-house staff; improved account managers’ ability to effectively communicate graphics standards and creative goals to their clients; reduced program launch times and enhancing customer satisfaction.
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