The main challenge with this site redesign for Ethofy was their existing color palette, which was earthy and more geared towards their previous life as an agency. Utilizing this palette to convey "tech-savvy web-based marketing software company" was definitely an obstacle. We decided to change the look to a more friendly and modern palette. We also used video and flash pieces on the homepage to help explain what can be a non-intuitive product for the uninitiated.